One of the hardest things about promoting your event to prospective attendees is finding the budget to do it. So how do you attract people to your event without blowing the budget?
Here are four simple ways you could promote your next event on a shoestring.
Create an Email Campaign
Creating an email campaign is perhaps one of the most powerful ways that you can promote your event on a small budget. If you are an event planner in a specialised industry, it is likely that you will have a contact list of people who would be interested in attending your event.
You can use your contact lists to announce your event, to let people know to ‘save the date’ and to create a marketing campaign to drive awareness and ticket sales for your next event.
In order to get the best return from your campaign, you will need to make sure that your emails are engaging, to the point and contain important information, such as the date and venue. For advice on how to craft the perfect email, make sure you read our event email marketing tips.
Top tip: Only email your contacts with important information and be careful not to overload their inbox with too many emails. With new regulation coming in starting May 2018 (General Data Protection Regulation) you also need to make sure you have the correct permission to email your contacts – it is never too early to start.
Plan a Webinar
If you are an expert in your field, then hosting an educational webinar can be a great way of connecting with prospective attendees. Hosting a webinar can be beneficial to your events strategy because it provides an opportunity for you to demonstrate your knowledge and expertise. As well as presenting an opportunity for you to collect contact details via sign ups.
If you’re unsure of how to set up a webinar, you will find some helpful tips in this webinar planning article.
Utilise Social Media
Social media is now intrinsic to everyday life and we use it for everything from keeping in touch with friends, to following global news to planning both personal and business events. With so many of us using social media on a regular basis, the opportunities this presents to marketers are huge. All you need are the right tools and a plan to effectively exploit the numerous benefits of social media marketing in your events strategy.
From creating a hashtag to help amplify the social impact of your event, to advertising on Facebook, and hosting giveaways, the scope of social media’s marketing power is huge. For tips on how to use social for event planning, read this post: ‘how to make the most of social media for events’.
Word of mouth is a great way to spread the word about your event at no cost to you. It’s a passive form of marketing and one that has incredibly high conversion rates. Which should come as no great surprise. If you think about it this way, which endorsement are you more likely to believe; an endorsement from your closest friend, or that of a celebrity on a TV ad?
If you would like to increase word of mouth marketing for your business, the best way to do this is to ask. Call on your friends, family and business contacts to share your latest press release or to let people know about your upcoming event. As you tell more people, they will tell more people, and so on.
If you would like help promoting your next event, get in touch with Wendy at Wendy Marston Events.