Websites are now a crucial form of marketing and communication. Your website represents your brand and is a key tool for reaching out and connecting with your audience and customers. Websites offer a cost effective way of marketing to your target market, are accessible around the clock and help to build your credibility, by providing an opportunity to tell your customers why they should trust you. For these reasons and more, it is also a good idea to have a dedicated landing page for your events.
More and more businesses are deciding to create dedicated webpages for their events and it is not hard to see why. Here we will outline the key reasons why you should create a landing page for your next event:
To Build Credibility
Until the event takes place, your website will be the face of your event and this is why it is important to populate your website with information that tells visitors why your event is a ‘must attend occasion’. You could showcase prestigious guest speakers, include favourable testimonials or even include snippets of press. Your event website is there to communicate your strengths & industry knowledge, whilst also building trust.
Fostering a positive online community is so important to today’s businesses and customers expect you to have strong online presence. Without this, you run the risk of appearing outdated.
As a Sales Tool
Alongside presenting a great opportunity to showcase your businesses strengths, an event website also provides an opportunity to create a ‘call to action’. As generating ticket sales will always be the main function of an event website, you want potential attendees to visit your webpage, be blown away by your event offering and immediately pop their name down for a ticket.
This is where a call to action is so important. Once you have told your potential attendees why your event is so great, you then need to point them in the right direction for ticket sales.
To Reinforce Branding
Creating the right branding for your business can be crucial to success and your website has the power to reinforce and communicate that identity. The core identity of your brand goes beyond visuals, such as logos. It can be communicated through your content, as well as the issues and people you align yourself with, and so much more.
Your event website can help to reinforce these messages, by inviting potential attendees to take part in authentic brand experiences. It provides you with the opportunity to engage your audience with your brand, in a way that brings it to life and puts the customer at the centre of what you do. For example, you could reinforce the luxury branding of your business, by inviting customers to join you at an event in one of London’s most lavish venues, with the finest food, drink and entertainment. By showing your customers that your events are exclusive and stylish, you automatically elevate the perceived luxury of your brand.
To Answer Questions
Alongside intangible benefits, your website will also fulfil the basic function of providing information. From dates, to start times and venues, having this information readily available will drastically reduce your event teams’ admin and cut down on unnecessary enquiries. Having the information readily available may also help to increase ticket sales, as the need to ask questions could put off potential attendees.
To Gain Insight
Another benefit to running a webpage for your event is that it can be a useful tool for monitoring how visitors respond to your content. For example, google analytics can show you where people visiting your website enter and leave your pages. It can also show you how long they spend looking at your content and provide an indication of the types of content that perform well on your site. This can be useful information when planning future events and content.
To Promote on Social Media
Social media is a very valuable tool when promoting your events. It allows you to reach a large audience at low cost and can serve as a valuable tool for increasing ticket sales. However, when promoting your event online, it is important to have somewhere to direct your potential attendees to. This is why you should have a dedicated event webpage in place, with clear a clear call to action that will result in higher ticket sales and revenue.
For help and assistance in setting up a webpage for your next event, get in touch with Wendy at Wendy Marston Events.